Reports & Analytics
Comprehensive impression, click, CTR, and conversion performance data across all campaigns, banners, and placements.
Total Impressions
184,250
Total Clicks
6,820
Average CTR
3.70%
GA4 Forwarded Events
6,820
Impression & Click Velocity Timeline
Daily performance volume tracked across all active campaigns and rotation pools
Impressions
Clicks
Device & Viewport Distribution
Impression share split by desktop, mobile, and tablet viewports
Desktop
Primary
58.2%
144,300 impressions
Mobile
Fast Growth
34.1%
84,500 impressions
Tablet
Stable
7.7%
19,000 impressions
Placement Zone Performance & CTR Comparison
Compare conversion efficiency across in-content, sidebar, topbar, and popup zones
Granular Performance Breakdown
Per-creative telemetry with GA4 event integration logs
| Creative Title | Campaign | Format | Placement Zone | Impressions | Clicks | CTR % | GA4 Event Tag | Action |
|---|---|---|---|---|---|---|---|---|
|
#101
Summer Hero 50% Off
|
Summer Promo 2026 | Topbar | After 3rd Paragraph | 29,580 | 1,420 | 4.80% | banner_click_101 | Edit |
|
#102
Free Shipping Summer
|
Summer Promo 2026 | Sidebar | Sidebar Sticky | 24,720 | 890 | 3.60% | banner_click_102 | Edit |
|
#103
Flash Deal Popup Modal
|
Summer Promo 2026 | Popup | Exit Intent Overlay | 13,590 | 530 | 3.90% | banner_click_103 | Edit |
|
#001
Global Brand Topbar Fallback
|
Global Evergreen Fallbacks | Topbar | Header Topbar | 18,400 | 420 | 2.28% | banner_click_fallback_001 | Edit |
|
#002
Default Sidebar Newsletter Strip
|
Global Evergreen Fallbacks | Sidebar | Sidebar Sticky | 22,100 | 710 | 3.21% | banner_click_fallback_002 | Edit |
|
#105
VIP Member Exclusives
|
VIP Member Exclusives | Topbar | Header Topbar | 18,900 | 645 | 3.41% | banner_click_105 | Edit |
Showing 6 of 14 banner creatives